Nothing Beats Them Coming
To You!
It doesn't really matter which type of real estate
investing you prefer investing in, probate, foreclosures, rehab,
flip or hold, they all have one thing in common. People.
You'll be dealing with people.
Do you like that? Well, not everyone does. Like
the Seinfeld episode where Jerry says, "People, they're the
worst," you'll be dealing with people. Sometimes, just like
you and me, they can be a pain in the wazoo!
Have you ever had a deal that you were counting
on, only to see your hard work go up in smoke because the guy
decided that he would "wait a while longer" and see
what else the wind blew in? Exactly!
The one thing I NEVER hear from most real estate
gurus is how much "effort and patience" you must exert
into this magical business of getting rich quick. (Otherwise known
as real estate investing.) Of course, it's not prudent marketing
to say, "I made this $35,000 check after busting my butt
for 6 months.)
This is not like going to dental school for six
years and opening up shop where the money just starts rolling
in consistently once your practice begins. Everyday presents a
new challenge. This business is sales. I'm sorry to say, "If
you don't like sales or aren't very good at it, you should stay
out of real estate investing." Or, if you think "people
are the worst."
It's a people business and those who succeed, know
how to talk to people and how to not let their behavior, throw
them for a loop, too far when they throw them. In other words,
(more understandable), when someone doesn't go with your flow,
don't let it cause you to react in an unfriendly way now. This
real estate investing business is all about people and relationships
with people.
Yes, you have to talk with people all the time.
Some investors hoping to do all the work with their website online
and hoping to have little contact with the actual people, are
in for a surprise and much less success. The "press the flesh"
quote, is what every good salesperson knows will "seal the
deal."
Now that we're in a mindset that we can have "virtual
relationships" through Facebook and Twitter, some misguided
real estate investors may think they can avoid the messy real
life contact of human beings, but that's not going to be nearly
as successful as the people that understand the "human factor."
I believe that some of the "old ways"
of marketing are still the most effective. Direct mail marketing
to potential sellers and buyers will possibly be even more effective
as the online world continues to get very "cluttered and
over-played" in our world.
It's like when you were in high school. Remember
all the different fads? I won't try to list them here because
they're different for every generation, but we all had them. I'm
not saying the internet is a "fad," what I am saying
is that, something that we get too familiar with, loses it's effect
to move us anymore.
Receiving a letter, addressed in a personal way,
will always grab your attention. Then, it's up to the letter to
hold it and convey the message after it's opened. Good direct
mail does that and will usually get my attention before my computer
even gets turned on.
None of us wants to waste time with people that
"aren't ready, not serious, just curious or just plain fickled"
when it comes to spending time in this business of real estate
investing. Yes, websites are necessary and provide leads, but
there are people that will be looking for a buyer and may be hesitating
or not quite ready yet... that's where direct mail marketing will
beat the others every time. If it's done right, direct mail marketing
for real estate investors will always have them coming to you.
I don't like chasing deals with "uncertain"
outcomes anymore than anyone else, but if you use good direct
mail marketing to these potential sellers and buyers, your opportunities
go way up! And best of all... they come to you! I like that!
The REIM Complete Package is a good direct mail marketing package.
If you'd like to take a look at it...