By Steve Berchtold, CEO of Real Estate Investors Marketing
Friday, May 16, 2008

By the time you finish reading this article, you will have learned... 8 critical components to increase your response, up to 20%-50%-70% or MORE! As you read every word of this report, you will be stunned, at the power of what REALLY will make people respond to your direct mail.

You may be VERY surprised at how much, using the "right words and phrasing" in a letter, will automatically and DRAMATICALLY INCREASE your response rate. The shocking truth about why people won't respond to direct mail, is because of the "missing ingredients".. just like leaving out the eggs in a cake mix. Well, I'm not a cook, but my wife tells me, "that just doesn't work!" You know what I mean, don't you?

Direct Mail Marketing Can Be Astonishingly Effective..

Little by little you'll begin to see that prospects will respond better to mail that "addresses them directly," and makes a reference to something, showing them that you understand their needs. And as you absorb this information, you'll see how easy it is to get motivated sellers to call you, almost begging you for your help.

"Imagine.. It's morning, the phone's ringing off the hook.. it's another motivated seller hoping you can buy their house from them.. for pennies on the dollar." You are ready for success, aren't you? Well, if you're not... I'll get you ready!

How Do You Write a Good Direct Mail Piece?

Wouldn't it be amazing if you knew EXACTLY what to write to a potential seller, to get them to call you, without hesitating one second? Now, I would like to help you experience what it feels like.. To KNOW, you've sent the most powerful letters possible to that potential seller.

"Imagine for a moment, that it's a month from today.. the phone's still ringing all the time and your business is starting to profit like you always dreamed it would.

FACT! A letter is the most common form of direct mail, but, writing a powerful and highly effective letter isn't that easy.. UNLESS, YOU KNOW THE SECRETS. That's why big businesses hire marketing professionals to create their mailings. Some pay thousands of dollars because they know, it will MAKE THEM THOUSANDS OF DOLLARS.

Imagine what you could do if you had the SAME knowledge as the "big boys?"... writing the most powerful and incredible direct mail marketing letters possible?

Do you want that same knowledge? I'll tell you how you can have the same advantage as they do.

First, decide what problem your prospect faces. Begin the letter with a question or statement that directly addresses the most pressing issue you can think of. Grabbing the reader's attention greatly increases your letter's chances of escaping the wastebasket. Once you have their attention, tell them how you can solve their problem with your service.

Use headlines that address the prospect's problems throughout the letter to keep their attention. Address only their most urgent concerns with headlines. Think in terms of their greatest fears, concerns, emotions and goals.

A good direct mail letter engages the reader's interest in the "benefits of your service," long enough to read your call to action. That should be at the end of your letter and it can take many forms. Remember your goal is to generate interest and get them to answer your "call to action."

Most people get the general idea, but forget the "critical components" along the way.

Here's what you MUST have in a great direct mail campaign.

The 8 Critical Components That Must Be Part Of Every Successful Direct Mail Marketing Campaign!

#1	You must use a quality, current, and highly targeted list... Maybe the biggest mistake that you can make is to use a mailing list that doesn't represent your target audience. Too many people send out mailings, get no response, and wonder why. Make sure that your list is current and targeted to meet your needs.
#2	Clean, legible, well crafted copy... It's NOT the amount of words that really matter; they need to be the "right words." Of course, the letter copy needs to be long enough to convey the entire message, but the right words are what will get the response you're looking for. Highlight and explain the actual benefits of your product or service. Take the time to do several re-writes until the copy will grab the reader's attention.
#3	Grab the readers attention with a headline... One of the reasons we all toss direct mail out so quickly is because it doesn't interest us at all. Don't use boring headlines and gimmicks. Use a headline that catches someone's eye without insulting their intelligence. You only have a few seconds to grab their interest, so you need to really think about what impact your headline will have. Ask yourself the question.. Would it interest me?
#4	Personalize your letters ... Leave out the hype and commercial sounding wording. Personalize the letter as if you were writing to a friend. Your copy/letter should not sound like a car commercial. Don't use words like people, folks, or any other words that indicate the "masses." Remember, write in way that sounds like you're talking to a friend.
#5	A clear concise call to action... It seems simple enough, BUT.. If you don't tell the reader what you want them to do, it defeats the point of sending the direct mail letter. Do you want them to call you? Buy something? Fill out the form at the bottom of the letter? Make it clear what they should do or they will not respond.
#6	Proof read the copy... You may have seen great direct marketing pieces that were missing "key information" like phone numbers, addresses, or other key information. Missing those key pieces of information just defeated the purpose of the mailing. Proof reading is a very important aspect of all of your marketing campaigns. Misspelled words look very unprofessional! If you feel that you lack in those skills, hire someone to proof your copy. Or ask someone who has a way with words to take a look at your text.
#7	Send multiple mailings to the same list.. Don't waste your money on postage if you're not going to send at least 3-5 mailings to the same list. FACT: the direct mail marketing industry says that 7 mailings to the same list will produce the best results. By contacting your prospects multiple times, you build credibility with them, and you stay on their minds. Think of the first mailing you send as an "introduction"... and then each following mailing establishes your credibility a little further, builds on your message, and increases your chances of getting the reader to take action. It's like going up the stairs in a house.. "you don't get to the second floor till you climb all the steps."
#8	Test, and continue testing to achieve the best possible response.. Too many people find out the hard way that their direct mail piece is not effective. Make it your common practice to test out anything you plan to use. See if it makes an impact. Does it work? How well?

On that thought...

To help futher explain how to create a mailing campaign that will increase your response rates so you can effectively maximize your marketing budget...

Let me give you 3 sample letters that contain all of the critical elements so you can see first hand what high response getting letters templates look like. Just enter your first name and email address below, then click the "Yes, Send Me the FREE Letters!" button below and I will send them to you immediately.

First Name: Email Address: We respect your privacy, and will never share your contact information with anyone for any reason. Guaranteed!

NEVER Be Afraid of Losing Another
Motivated Seller Again!

You've heard the old saying, "If you want something done right, DO IT YOURSELF!"

Well, after all the disappointment I could take, that's what I DID. I've put my education and experience together to create this astonishingly powerful direct marketing letter series package.

Now YOU can have your own "REIM Letter Series;" and start getting the phone ringing today with MORE Motivated Sellers calling YOU than you can imagine!

Letters That Communicate And Connect
With Motivated Sellers!

What if you KNEW your letters were being read...all the way through?

Just imagine the increase in your real estate investing business with more motivated sellers calling you than ever before?

Can you imagine all the potential sellers calling you, before you even have a chance to finish your second cup of coffee in the morning, because you made the decision to use the "REIM Letter Series," instead of the old, worn out, impersonal, ineffective way of communicating?

Get the "REIM Letter Series" today.. send out your letters to potential sellers and get the results you've been wishing for. NO MORE WONDERING if the letter was good enough to get the response you hoped for.

What If You Could Have A "Powerful" And "Highly Effective" Direct Mail Letter Campaign...

That Was Pre-Written For You?

Would you pay $1497 for a series of letters that could jam your pipeline with profitable leads from motivated sellers, just begging to give you their houses? Would a system that comes with an import utility, allowing you to AUTOMATICALLY upload your letter system into software to market and manage your prospects be worth it? A system where you could PERSONALIZE EVERY DETAIL of the letter to thousands of motivated sellers, at the click of a button?

You're intelligent enough to know...

It would be worth every penny if it did.. wouldn't it?

If I offered you an entire letter template and mailing campaign system that would guarantee you get the highest possible response rates, would that be a GOOD deal? YOU BET IT WOULD! But, that's too much money out of your pocket..

I'm Angry! I'm tired of spending ridiculous big sums of money for materials that just DON'T work... and I don't think you should have to either! So I decided to break the mold and offer my letter templates to you, at a price that you don't even have to think about. I spent thousands of dollars trying to find something that worked, only to be ripped off again and again. How many times have you spent money on something that didn't have a fraction of the value you paid for? It doesn't seem fair and you've probably experienced what I'm talking about, haven't you?

Why spend your money on a system that "can't cross the finish line" or only works after you've spent hundreds of dollars? “Let’s say it takes you 1 hour to create each letter (conservatively)... It would take you a total of 30 hours to create 30 templates and your time is worth at least, $20-$30 or MORE… That's $600 OR MORE! plus, then, they still may not be as effective as my "powerful proven templates”.

Are you fed up paying for marketing materials, only to be disappointed? I've wasted plenty of money myself.

Get Your High Response Pulling Letter Templates Already Written For You...

Click here to download your letter templates right now!

Here's what you will get in the REIM Letter Series?

	5 Pre-Foreclosure Letters... These are designed for potential sellers facing foreclosure. These five powerful letters relate with compassion and a desire to help the prospect solve their problem. The letters are sent in order at a specific interval for maximum impact.
	5 Occupational Relocation Letters... These five letters are designed for potential sellers in the military who transfer often, and other people in industries who may need to sell quickly because of a corporate relocation.
	5 FSBO (For Sale By Owner) Letters... "For Sale By Owner" These five letters are designed for contacting sellers trying to sell their home themselves for various reasons.
	5 Out of State Owner Letters... These five letters are designed to mail to owners of properties that live out of the area and out of state who try and manage their properties from a distance and may be getting tired of doing so.
	2 Subdivision Property Letters... These two letters are designed to contact people who have been in a newer home, but long enough (usually 2-3 years) to be looking to move and who may want to sell soon. They may want to move up or out.
	2 Zip Code Farming Letters... These two letters are a more general letter you can use to "farm" an area you would like to buy properties in and want to find motivated sellers within a specific Zip Code.
	4 Distressed Properties Letters... These four letters are designed for you to send to people who have distressed properties. They may have code violations due to property in disrepair needing much work and they can't afford to take care of it.
	4 Stressed Out Landlords Letters... These four letters are designed to send to landlords who have filed "dispossesory" claims at the courthouse (they may be tired of dealing with tenants) or who have a multi-family property in disrepair with much work needed. Sometimes, they just want out.

...That's 32 tested and proven letter templates easily worth $2,995!

In One Download You Solved Our Problem... Just wanted to let you know we've been using your REIM letters to move our direct marketing forward. The fact that your letters are already set up for a sequential mailing and come with the utility to import into RealProspect makes it a perfect direct mail package. In the past, we were constantly trying to be creative and come up with new letters and postcards that would make the phone ring. One of the problems we had was trying to create the next letter or postcard to continue our mailing campaign. Thank you, in one download, you solved our problem. Tom L.

I've been the using pre-foreclosure letter series... I am currently negotiating 13 short sales... Steve, thanks so much for taking the time to develop the REIM Letter Series. I've been the using pre-foreclosure letter series, and have had a good response rate. In fact, many of the prospects that contact me say that of the dozens of letters and mailings that they received, mine seemed the most personable and trustworthy. That is exactly what I had hoped for. Another thing that was unexpected, is that the letters drew a couple of landlords that had multiple properties to get rid of quickly. As a result of those two calls alone, I am currently negotiating 13 short sales. And, to top it off, it was easy to import your letters into the Real Prospect software and personalize them as needed. Jeff K.

Saved me dozens (maybe hundreds) of hours... These REIM letters are great and have saved me dozens (maybe hundreds) of hours in trying to develop something similar. Not only that, you provide 8 different categories of letters. I'm using the letters with RealProspect and the letters are coming out like magic, on time and with ease. Thanks! Doug R. Movin' On Properties.

Using the REIM letters my responses have increased by 400%! I have been using the REIM letters along with the Real Prospect software program for 4 months now. Before using these letters, I was getting a few calls per month off my direct mail. Since I’ve been using the REIM letters my responses have increased by 400%! The letters work! Jeff M. A-1 Services Referral, LLC

REIM letters have been a great help in my real estate success... I just wanted to let you know that your REIM letters have been a great help in my real estate success. With the letters and my real prospect software everything seems to be on autopilot. Thanks and have a wonderful day! Chris J.

The key to direct mail marketing is well-crafted, personalized letters... The REIM Letters series coupled with Real Prospect is a "NO brainer" decision. The key to direct mail marketing is well-crafted, personalized letters plus follow up, follow up, and then follow up. These two products coupled together make a "one click" solution to getting both done, both timely and effectively, i.e. great letters sent on time and on target. Bob J.

Now I have something that is original that will put my business out on top... The hardest part of letter writing is coming up with something original that will get looked at before being tossed. Your letters are great for adding a local flavor here and there to have something that's been proven to work elsewhere in the country. Now I have something that is original that will put my business out on top. Thanks for the letters. Amos B.

Get your copy of the complete REIM Letter
Series right now for JUST $97

PLUS...

You'll also get the following 4 FREE Gifts...

	#1 The "SIX Keys To Real Productivity" eBook Six tips to get more accomplished every day of your life! (A 19.95 Value - FREE!)
	#2 The "12 Deadly Mistakes" Investors Make eBook Knowing what NOT to do is just as important as what to do! (A $29.95 Value - FREE!)
	#3 Marketing Strategies For Real Estate Market Domination eBook- by John Schroeder This is a MUST have for the beginning real estate investor. This eBook gives you a "tool chest" of information on marketing. (A $47.00 Value - FREE!)
	#4 RealProspect Letter Template Import Utility! This allows you to import all the letter templates and settings directly into RealProspect™! Every detail's been covered to make it fast and easy for you! Even your name, address, phone number, email, web site info, EVERYTHING is automatically input directly into the letters for complete direct mail automation. It's as easy as "turning your computer on!" (A $67.00 Value - FREE!)

AND...

Your 100% "ZERO-RISK" Guarantee…
If you're not 100% satisfied using the REIM Letter Series, simply let me know within 30 days and I'll refund 100% of your money.

Why waste your money anymore on "overpriced" marketing packages that just don't work?

Why "spend your time" trying to think of "what to say" to potential sellers?
It's already done for you!

How many deals will you lose, by not having these powerful marketing letters? 10 deals..20 deals or MORE?

Why not "invest in yourself" and get the phone ringing NOW?

Get the REIM Letter Series NOW...
And Start Making MORE Money TODAY!

NOTE: When you get to the Pay Pal window… If you don’t have a Pay Pal account, DON’T WORRY. Ignore the Pay Pal login box on the right side. You can select any form of payment by clicking “continue” on the left hand side where it says, “Don't have a Pay Pal account?".

All the very best success,

Steve Berchtold
President

Real Estate Investors Marketing
P.O. Box 153119
Cape Coral, Florida 33915
206-202-3812

P. S. The REIM Letter Series is a complete stand alone package and can be used on it's own. All letters are in both Word (.doc) and Rich text (.rtf) format, for greater ease of use, along with "Getting Started" instructions. Everything is Downloadable immediately! WE DO NOT SEND ANYTHING IN THE MAIL. The REIM Letter Series is ALL downloadable.

P.P.S. If you want an extremely fast and easy way to use and manage your letters and prospects, I highly recommend RealProspect™ with the REIM Letter Series.